Some of your company’s product segments and brands are profitable.
Some of your company’s product segments and brands are a drag.
What is a small business owner to do?
Sit down and grab the beverage of your choice.
Comfortable?
Now list the under-performing product segments and brands that are not meeting your company’s minimums. Those minimums can be profit, service, style laggard. Whatever you think makes them a drag on your brand.
Then list if each product category is a target market essential or an accessory product category. Please make this black and white, not gray; either you have to have it or you don’t.
This simple exercise will allow you to see what is causing you grief. You decide: live with it, remove it, or improve it. Then get on with your day-to-day. You have done what you can. Do not allow yourself to stress over it any longer.
Jeffrey Valles 