About

Jeff Valles is one of the early forces that helped disrupt the plumbing industry.  While at Phylrich International he changed the selection process from a get-what-you-get industry to one full of innovative vendors working with the finest architects, designers and builders.  At 22, he and his team went on the road educating hardware and plumbing distributors how beneficial the addition of showroom is to the business.  Today decorative plumbing and hardware showrooms abound presenting magnificent products while expanding the distributors brand reach and increasing profits.  

After 25 years with Phylrich, Jeff joined Elkay to help expand its rock-solid brand’s reach into the luxury market.  The team traveled the world and returned with a luxury strategy and product mix guidelines.  Today there is not a home built in the world that Elkay does not offer a captivating product option.  

Then the Forte Buying Group called.  This luxury buying group’s members were in the midst of buying their group and asked Jeff to work with its board and build Forte into the primary decorative plumbing and hardware group in North America.  When Jeff left Forte in 2016, the group had increase purchases by 100%, introduced its own private label product line and was the #1 buying group.  

Relocating to the great Northwest, Jeff moved to the distributor side and became the residential division manger at Chown Inc.  In a little more than 3 years the residential team was able to dramatically streamline the business and increase profits.  

For forty years Jeff has helped people and companies reach their goals.  He is eager to embark on his next journey as a modern elder full of wisdom and curiosity.