We are all focused on product speed. Quick, quick, quick design the product, market the product, sell the product and then count the profits! Why so fast? Is it not better to take the time to do it best? Slowing down is not all bad. Taking the time to design the product best for its target market can create a product that can survive profitably for decades.
No matter what the price point, every product needs to be the best design for its function in the target market. It is not difficult to understand. Will your target customer buy the second best? Why not be best in market?
I think we can all agree, Apple is a very successful company? And they take great care in designing their products. They are not working for a price point, they are focused on delivering products that delight the user, and build loyal devotees as a result. If it delights, sales and profits follow.
Where do you want to take your brand? Please do not fall back on the excuse you cannot change. You can get better.
If you want to play the price game, do so at your own peril. In the end, only one, or maybe two, companies will win. Is that a good bet?
Aren’t you curious of what will happen if you do take the extra time to do it best?
Jeffrey Valles 