We all know if we listen effectively, we will better understand our clients and partner’s thoughts, needs and desires. This knowledge will help us expand our knowledge and create great solutions.
The other wonderful benefit of listening effectively is how it engages and rewards the person you are listening to. They are immediately flattered. Think how you feel when someone attentively listens to you. You feel that what you are saying has meaning. When people know you are listening to their every word, they will feel more comfortable sharing information with you. They will then repay you by listening carefully to your thoughts. This forms a strong partnership of understanding and trust.
Listening well is a powerful talent no matter your job and improves with constant practice.
Suggest reading: 4 Exercises That Prove Listening Matters by Allison Press from the IDEO Blog