You Got This Cold… Are You Sure?

Most of us are familiar with the Müller-Lyer Illusion that teaches us that what we think we see is not always correct.  It is an illusion that the top line is longer than the bottom and if we had not been told that they are the same length, we would have walked away thinking the lines are not equal.  Sometimes we simply need to slow down and take a good measure of the situation we are reviewing.

The key to these “tests” is to remind us to take time and bypass our fast, save our B-Hind thinking process and use the other part of our brain to press pause and think the situation through.

This takes on greater significance in our business.  We all know we know the most knowledgeable folk in our individual businesses.  In fact, if the Supreme Court required an expert witness to testify on anything about your industry, you would be number one with a bullet on the list.  But this “insider” knowledge does not preclude us from making errors. Examples such as these two simple arrows ought to remind us to take a moment and slow down.

“Looking back over the last decade, I have made many good fast decisions, but I have nearly never made good rushed decisions. The former can be made from a place of calm, whereas the latter come from a place of turbulence and blurred judgment.” Tim Ferriss, 1-20-2020 Blog Entry

A few reasons that you might want to STOP and review your decision

  • This decision might be for a customer that has specific unique demands.
  • This bid just might have unique opportunities that have not been addressed.
  • This product is for a custom job with a lot of bespoke products and regular sizing might not work.
  • This product line does not look great but the team behind it really talented

No matter what we know, it can and will change.  So everytime you see interesting brain teasers like the Müller-Lyer Illusion illusion, remind yourself that the brain teaser is not the focus, it is training you mind to stop for a moment and make sure your “easy’ decision is correct and complete.

Suggested reading: Thinking in Bets, Making Smarter Decisions Ehe You Do Not Have All The Facts by Annie Duke

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