21st century retail rule: upper-end retail can only survive by offering an amazing customer service.
But a great customer experience does not have to be a blow your hair back carnival ride.
An honest, quality driven sales process remains a great customer experience. Some customers will want a Flying Whoopee but that might not be your customer.
If you set up a solid process, hire smart people and work with good vendors, your customer service experience will be attractive to many.
It’s not easy but do not make it harder than it needs to be.